26 May 2011
Booksellers not over the moon with prize-winning publisher
As The Read ran a feature on the surge in sales that accompanies most major prizewinning books, eager booksellers placing their orders were met by the ‘sorry we are out of stock and having to reprint’ advice from publishers Random House New Zealand.
Indications are that the title is unlikely to be available until the first week of July.
These are days of instant gratification – customers might wait a week, but will they wait seven weeks?
“The situation is extremely frustrating, we offer to take orders, but customers want it NOW,” says Children’s Bookshop Christchurch’s Mary Sangster.“It is really disappointing that this is now the second time the title is out of print since it made the shortlist.”
“Even more so because the publisher that won has given good support to the award and usually looks after its supply chain. This time they dropped the ball.”
Annemarie was carrying good stock of The Moon & Farmer McPhee, but sold all her copies on 19 May (the day after the book's awards win).
“You have only got a short window to capture all the people who want the title following the win. People are excited at the time but in four to five weeks they will forget, and be on to something else.”Yesterday, 25 May, Karen advised “We are still negotiating hard with the printer to get a better June date for Farmer McPhee.
“The very production values that helped the book win is a factor in slowing down the speed of the reprint. So we haven’t been able to make an announcement yet on when we can get new stock back into stores.”
Today’s update from Karen as The Read is released:
“It is currently looking like late June but we are expecting an update around 2pm to 3pm today when Hong Kong comes back online for a new day.“So we can’t be more definite. Sales department here has sent out an order form saying 1 July, which I hope would be the worst scenario.”
Booksellers are holding their breath.
This story will be updated on our website as more information comes to hand.